With our comprehensive guide, you’ll learn proven best practices for conducting persona research, enabling you to craft accurate, well-structured buyer personas.

These personas will be formatted for easy sharing, making it simple to align your entire company around a clear understanding of your target audience.

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You'll learn:

  • The different types of content that work best in each funnel stage (BOFU, MOFU, TOFU)
  • Which KPIs are more valuable in each funnel stage.
  • Understand the importance of well-designed buyer personas to create engaging content.
  • Whether you're a seasoned marketer or just starting, this guide is your ultimate companion for driving results that truly matter.

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