At Inbound 2025, some exciting updates were announced that bring more intelligence, flexibility, and simplicity across the platform. From reimagined data systems to AI-powered customer engagement, these changes are all about helping you work faster, smarter, and with more confidence.
Here’s a roundup of what’s new.
We’re moving from Operations Hub → Data Hub, designed to give you:
More approachable tools
Access to datasets across your stack
Built-in AI assistance for non-technical users
Data Studio blends first- and third-party data into a familiar spreadsheet-like interface. Even without SQL or coding, you can:
Build custom datasets with AI assistance
Activate them instantly for segmentation, automation, and reporting
Key Benefits:
Built for Marketers: Familiar, no-code interface.
AI Assistance: Smarter dataset building and insights.
Instant Activation: Skip manual exports and power campaigns faster.
Keeping CRM data clean is no longer a chore. The new Data Quality Homebase ensures accuracy and reliability across the board.
Automatic Cleanup: Detects and fixes duplicates, formatting issues, and outdated data.
Proactive Monitoring: Alerts you before data issues hurt performance.
AI-Powered Enrichment: Fills in missing details for richer customer profiles.
With this update, you get a healthier CRM without manual cleanup.
Breeze is evolving from basic chat handling to a multi-channel, AI-powered customer agent that can:
Qualify prospects in real time and trigger next-best actions
Handle both text and voice conversations
Access CRM records to personalize replies
Coach teams with insights into performance and knowledge gaps
New Features:
Manage multiple customer agents in one portal
Authenticate visitors in conversations
Assign agents to calling channels with smoother human handoffs
Seamlessly generate leads
Customize quick actions, timeouts, and handoff messages
Access and update CRM data directly
Use a redesigned testing experience for easy improvements
Breeze Copilot is being reimagined as Breeze Assistant:
From: limited, desktop-only helper with no memory
To: AI that understands your business, connects to your stack, and remembers context
What’s New in Breeze Assistant:
ChatGPT-like AI experience
Connects with Google Workspace, Microsoft 365, and Slack
Performs complex analysis on your data
Remembers user preferences across sessions
Works on both mobile and desktop
Lets you create custom assistants tailored to your workflows
Now “Lists” have been rebranded to Segments for industry alignment and are much smarter.
Build precise audiences with intuitive, AI-assisted tools
Discover high-potential new segments with AI recommendations
Personalize web pages, CTAs, and campaigns directly inside the Segments app
Your new hub for delivering tailored web experiences:
Personalization Home: Manage and track experiences in one place
Personalization Agent: Predicts which segments will respond best and creates tailored assets instantly
Content Variants: Build multiple page or CTA versions from one central place
Formerly “Marketing Campaigns,” the new Marketing Studio gives you:
A unified drag-and-drop campaign canvas
AI-powered strategy and content suggestions
Multi-channel campaign planning in one collaborative workspace
The new AI email engine uses your CRM data to craft campaigns that drive higher engagement and conversions.
Key Capabilities:
AI Email Creation: Draft branded campaigns instantly.
Dynamic AI Email: Personalized content for each recipient.
Engagement Optimization: Predicts best send times and likely responders.
AI Insights: Delivers instant performance summaries and anomaly detection.
Sales Hub now includes a new agent built directly into the Sales Workspace.
What it does:
Monitors prospects continuously for buying signals
Allows advanced prompting and instructions at the selling profile level
Supports all languages (multilingual support, currently in beta at INBOUND)
Provides analytics by selling profile to refine sales strategies
This update helps sales teams act on the right opportunities faster, with intelligence built into their daily workflows.
The Meetings tool in the Sales Workspace just got smarter. It now helps teams build pipeline and close deals faster by using AI to prep, capture insights, and accelerate follow-ups—all without leaving the workspace.
New Features:
Meeting Notetaker: Record, transcribe, and store meetings directly in HubSpot (Sales Hub Professional+).
Credible Talking Points: Source citations for talking points so reps can speak with confidence.
Mobile Support: Take in-person meeting notes with the HubSpot mobile app (iOS only).
With these enhancements, every meeting becomes a rich source of intelligence that drives the next step in the sales process.
Introducing Hubspot's AI-powered CPQ, a fast, easy-to-use quoting tool that helps sales teams close deals faster by automating quotes, approvals, billing, and payments—all in one seamless flow.
Basic quotes are available
Limited customization
No approval logging
No deep integrations
The new CPQ solution brings quoting, billing, and payments onto a single unified platform.
Key Features:
Single-Page Quote Editor for simplicity
AI-Generated Quotes to speed up sales cycles
Reusable Quote Templates
Quote Approvals (standard & advanced workflows)
Quote Reporting for visibility
Tiered & Flat Rate Pricing Options
AI Closing Agent to optimize deal success
This update transforms quoting from a manual task into an intelligent, automated process that helps you win deals faster.
These updates mark a big step forward in making Hubspot more intelligent, integrated, and intuitive. From smarter data systems and AI-powered personalization to advanced sales tools and seamless quoting, every enhancement is designed to help you spend less time on manual tasks—and more time creating meaningful connections with customers.