Inbound Updates: Smarter Data, AI-Powered Tools, and a Whole New Way to Work

At Inbound 2025, some exciting updates were announced that bring more intelligence, flexibility, and simplicity across the platform. From reimagined data systems to AI-powered customer engagement, these changes are all about helping you work faster, smarter, and with more confidence.

Here’s a roundup of what’s new.

From Operations Hub to Data Hub: A Smarter Foundation for Your Data

We’re moving from Operations Hub → Data Hub, designed to give you:

• More approachable tools

• Access to datasets across your stack

• Built-in AI assistance for non-technical users

Introducing Data Studio

Data Studio blends first- and third-party data into a familiar spreadsheet-like interface. Even without SQL or coding, you can:

• Build custom datasets with AI assistance

• Activate them instantly for segmentation, automation, and reporting

Key Benefits:

1. Built for Marketers: Familiar, no-code interface.

2. AI Assistance: Smarter dataset building and insights.

3. Instant Activation: Skip manual exports and power campaigns faster.

Data Quality That Runs Itself

Keeping CRM data clean is no longer a chore. The new Data Quality Homebase ensures accuracy and reliability across the board.

• Automatic Cleanup: Detects and fixes duplicates, formatting issues, and outdated data.

• Proactive Monitoring: Alerts you before data issues hurt performance.

• AI-Powered Enrichment: Fills in missing details for richer customer profiles.

With this update, you get a healthier CRM without manual cleanup.

Breeze Updates: Smarter Customer Agents + A New Assistant

Breeze Customer Agent

Breeze is evolving from basic chat handling to a multi-channel, AI-powered customer agent that can:

• Qualify prospects in real time and trigger next-best actions

• Handle both text and voice conversations

• Access CRM records to personalize replies

• Coach teams with insights into performance and knowledge gaps

New Features:

• Manage multiple customer agents in one portal

• Authenticate visitors in conversations

• Assign agents to calling channels with smoother human handoffs

• Seamlessly generate leads

• Customize quick actions, timeouts, and handoff messages

• Access and update CRM data directly

• Use a redesigned testing experience for easy improvements

Breeze Copilot → Breeze Assistant

Breeze Copilot is being reimagined as Breeze Assistant:

• From: limited, desktop-only helper with no memory

• To: AI that understands your business, connects to your stack, and remembers context

What’s New in Breeze Assistant:

• ChatGPT-like AI experience

• Connects with Google Workspace, Microsoft 365, and Slack

• Performs complex analysis on your data

• Remembers user preferences across sessions

• Works on both mobile and desktop

• Lets you create custom assistants tailored to your workflows

Marketing Hub: Segments, Personalization & Marketing Studio

Segments (formerly Lists)

Now “Lists”  have been rebranded to Segments for industry alignment and are much smarter.

• Build precise audiences with intuitive, AI-assisted tools

• Discover high-potential new segments with AI recommendations

• Personalize web pages, CTAs, and campaigns directly inside the Segments app

Personalization App

Your new hub for delivering tailored web experiences:

• Personalization Home: Manage and track experiences in one place

• Personalization Agent: Predicts which segments will respond best and creates tailored assets instantly

• Content Variants: Build multiple page or CTA versions from one central place

Marketing Studio

Formerly “Marketing Campaigns,” the new Marketing Studio gives you:

• A unified drag-and-drop campaign canvas

• AI-powered strategy and content suggestions

• Multi-channel campaign planning in one collaborative workspace

AI-Powered Email: Smarter Campaigns with Less Effort

The new AI email engine uses your CRM data to craft campaigns that drive higher engagement and conversions.

Key Capabilities:

• AI Email Creation: Draft branded campaigns instantly.

• Dynamic AI Email: Personalized content for each recipient.

• Engagement Optimization: Predicts best send times and likely responders.

• AI Insights: Delivers instant performance summaries and anomaly detection.

Sales Hub Updates: A Smarter Agent for Sales

Sales Hub now includes a new agent built directly into the Sales Workspace.

What it does:

• Monitors prospects continuously for buying signals

• Allows advanced prompting and instructions at the selling profile level

• Supports all languages (multilingual support, currently in beta at INBOUND)

• Provides analytics by selling profile to refine sales strategies

This update helps sales teams act on the right opportunities faster, with intelligence built into their daily workflows.

Smarter Meets: Turn Every Meeting Into a Competitive Edge

The Meetings tool in the Sales Workspace just got smarter. It now helps teams build pipeline and close deals faster by using AI to prep, capture insights, and accelerate follow-ups—all without leaving the workspace.

New Features:

• Meeting Notetaker: Record, transcribe, and store meetings directly in HubSpot (Sales Hub Professional+).

• Credible Talking Points: Source citations for talking points so reps can speak with confidence.

• Mobile Support: Take in-person meeting notes with the HubSpot mobile app (iOS only).

With these enhancements, every meeting becomes a rich source of intelligence that drives the next step in the sales process.

Commerce Hub Updates: A Unified AI-Powered CPQ

Introducing Hubspot's AI-powered CPQ, a fast, easy-to-use quoting tool that helps sales teams close deals faster by automating quotes, approvals, billing, and payments—all in one seamless flow.

Today

• Basic quotes are available

• Limited customization

• No approval logging

• No deep integrations

Now On

The new CPQ solution brings quoting, billing, and payments onto a single unified platform.

Key Features:

• Single-Page Quote Editor for simplicity

• AI-Generated Quotes to speed up sales cycles

• Reusable Quote Templates

• Quote Approvals (standard & advanced workflows)

• Quote Reporting for visibility

• Tiered & Flat Rate Pricing Options

• AI Closing Agent to optimize deal success

This update transforms quoting from a manual task into an intelligent, automated process that helps you win deals faster.

Looking Forward

These updates mark a big step forward in making Hubspot more intelligent, integrated, and intuitive. From smarter data systems and AI-powered personalization to advanced sales tools and seamless quoting, every enhancement is designed to help you spend less time on manual tasks—and more time creating meaningful connections with customers.