How to Jumpstart a Lead Generation Marketing Campaign

Content Marketing

Content is king; you should leverage it. Regardless of the industry you’re in, there’s always something you can offer your audience. Start creating content that provides site visitors with valuable information, something that they will feel compelled to thank you for later on. Remember, provide value (information) so you can ask for value (contact details) later on.

Add a call-to-action within your posts so you are in command of their “browsing journey.” You may lead them toward your opt-in form, ask them to share the post on their social media profiles, or allow them to tag a friend whom they feel will benefit from the information you posted (tagging is great for increasing reach and engagement!)

Email Marketing

At some point, you’ve probably gone out to a party and met someone you’re interested in, strike up a conversation, and successfully get their number at the end of the night (yay, they’re interested in you too!) Then one of two things happen: you forget to call until the following week (oops, they’ve already forgotten about you or have met someone else) OR you flood the person with texts and calls until they get annoyed and ditch you for someone more chill.

It’s the same thing with email marketing. Now that someone has freely given you their contact information, make use of it! Send out that first email, thanking them for opting in and delivering the lead magnet you promised (a free download, a discount code, a link to a membership group, etc.)

Plan out your sequence properly so that there’s enough time in between emails (you really don’t want to be that clingy, needy brand). Think of messages that your email subscribers will benefit from - tell a story, but always remember to add a call-to-action to each.

Setting up a solid email marketing strategy helps in keeping your leads happy. Happy leads means better conversion rates!

Ads and Retargeting

Digital marketing has made dealing with “spill-overs” easier. People come to your landing page from a source and thought that they’d maybe give you a shot because the content you created seems to be of high value. But life happens, they get to your landing page but then gets distracted, so that they never actually got to sign up!

Pop up in your audience’s feed with the help of retargeting ads. This enables you to reach out to the people who have already checked you out, as well as potential leads who have the same purchasing tendencies as those who have already converted.

Social Media

Nothing says lead generation marketing more than social media engagement. Craft posts that spark conversations and maximize engagement by asking your audience to take an action - such as sharing your posts, tagging their friends, or sending contact info that you need.

Attractive and on-trend social media posts work for themselves and allow you to expand your reach to better, high-quality leads.

Product Trials

This strategy is especially handy when you’re new in the space or when you’re just starting out and trying to prove your worth. Allowing your audience to test out your product or service for a specific time frame helps build your credibility as a brand. Set up a trial month or offer your product at a 30-day money-back guarantee. This will help boost visibility and future sales as well.

Affiliate/Referral Marketing

Turn to your “evangelists,” or people who swear by your product or service to help you in attracting more leads. Today, first-hand experiences and reviews are as valuable as any of the other marketing efforts you put out. When people beam about the excellent product or service you offer, others tend to trust them better and are more likely to convert.

Motivate your existing customer base into promoting your business by offering rewards for each referral they send your way and always show your appreciation by delivering on your promise.

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Lead generation marketing isn’t rocket science. It is, however, a trial-and-error process, so be sure to track and monitor each effort’s performance. When something doesn’t work, don’t waste any more time on it. Tweak your strategy and test it out again. Once you get the flow, improve upon it. One thing’s for sure: you’ve got to put in the work to see results!

Let us know what campaigns you’ve been running for lead generation! What’s working for you and what’s not? We’d love to hear and learn proven and tested techniques from you too!