In our previous post, we talked about lead generation techniques and which channels you can run these campaigns. One of the richest, most useful channels in any lead generation marketing campaign is social media.
What makes social media so great when it comes to marketing? Well… a few things, actually:
● It’s free
● It’s easy to use
● It’s rich with user data which comes in handy when targeting your audience
● It’s where people hang out (more eyeballs on your brand!)
If you’re not leveraging social media to your advantage yet… why not?
Here are 5 surefire ways to strengthen your lead generation and social media strategy:
Extra tip: to maximize your efforts, make sure to create your buyer persona to attract the right leads before doing these steps.
1 - Share content from your landing page
Present people with valuable content that’s gated, which means that if they want what you have, they’d have to give you their basic contact information. The keyword here is valuable.
To become an effective marketer, you’ll need to understand what your audience needs and give them just that. Remember: value for value!
2 - Run ad campaigns
Make use of social media advertising to effectively target potential customers - through demographics such as age, location, gender and psychographics such as purchasing behavior, hobbies, pages they “like” on Facebook.
Although organic posts are great and are targeted to some point, zoning in on who you really want to see your content and offers via ads can be quite beneficial and potentially improve your lead stats.
3 - Run contests and giveaways
Another way to get your lead generation and social media strategy pumped up is by running contests and giveaways that require users to a) share your content with their friends or b) enter their basic contact information on a form you’ve set up to qualify.
It’s basically the same concept of “value for value” again in this case. You, as a business, create buzz and excitement because of a prize that your audience views as valuable; and in return, you acquire leads!
4 - Go live!
Live streaming is a great way to connect with your audience, and you can use this powerful method to get you those leads!
Set up a schedule for a live stream and ask your audience to register before they are able to “attend” the live event. Another way to generate leads by going live is by injecting a call-to-action within your stream, directing your viewers to a landing page or any gated content that will require them to submit their information.
5 - Targeted social media listening
Saving the best for last: social media listening. There’s no better lead generation strategy than actually listening for what your target audience are saying. Identify their problems - what are they struggling with on a daily basis? What challenges are they facing? What is lacking in their lives, in their businesses, in their existing systems/process? Then crossmatch these problems with the solutions you are able to provide and position this offer so they are compelled to avail of your products or services.
Targeted social listening doesn’t only help you in lead generation, but it can also strengthen your social media strategy by being able to observe what your competitors are doing. With this, you are then able to duplicate what’s successful, and the same time, avoid what’s not working.
Use search streams to monitor important keywords that are relevant to your business so you stay on top of conversations that affect your brand.
In the end, a foolproof lead generation and social media strategy calls for hard work, dedication, and a lot of trial-and-error. Don’t spend too much time on one method and force it to work. Tweak your strategy until you get a formula that works!
Now, get out there and gather those leads!