How many subscribers have you had this month? maybe one or three? or maybe you haven’t have any subscriber this month, it happens.
We all know that to attract to our potential subscribers can be a huge struggle.
Remember people are always searching for something that adds value to their life and if it match with their needs they won’t mind giving away their information in exchange, in other words, they are looking for a freebie! something like a white paper, a toolkit or ebooks, people love free things!
Thing is, what is the best lead magnet to catch their attention? Having a good lead magnet can literally, be a game-changer for your business.
So in this article you will learn 10 irresistible lead magnet ideas that will help you to increase your subscribers and finish this quarter in good terms.
Before talking about it, let’s cover the basics first.
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What is a lead magnet?
A lead magnet is a marketing tool that generates leads by offering a long-form to your potential buyers in exchange for their email address, or other contact information.
Leads magnets can take the form of ebooks, white papers, templates, and similar downloadable assets.
People aren’t simply going to give you their email address without a good incentive, even if they like your brand. As a marketer, it is your job to give them a compelling reason to do so, that’s why you need a lead magnet.
There are 5 things that your lead magnet should do if you want it to be absolutely irresistible:
1. It has to solve a real problem, give them something that they really want but more than that, something that they really need.
2. It has to be super specific, the benefit of your lead magnet should be very clear, as most simply is it, as better it will convert leads.
3. Promises a quick win, I mean, it should help them to easily achieve something. for example converting those abandoning visitors into subscribers.
4. It has to be quick to digest, a good example of it are PDF checklist, they tend to convert really well because they are so quick and easy to understand and to use it. Instead, ebooks or white paper are more complex.
5. High value, that’s something you already know, if you don’t offer something useful, people won’t give you their information.
So, now you know the what is a lead magnet and why it’s important, let’s see which are the best ones to improve your lead generation strategy and how they works.
This is the most common lead magnet because it’s a great tool to convert leads.
Also it’s easy to create, just take your blog post and simplify it into a series of bullet points. Next, remove any points that don't contain actionable advice.
Split the list into several numbered steps to make the outcome more achievable.
2. Mini Ebooks
A mini ebook is perfect when you have a series of blog posts about a related subject.
You just have to compile all your articles into a PDF and that’s it! But keep it mind for this to work, what you need is a really strong benefit.
People won’t read your ebook if they can have the same results with a checklist, for example.
So try to do a super interesting and attractive ebook that will change your leads’ life.
3. Resource Guide
If you've already written a strategic blog post, consider offering a Resource Guide as a lead magnet.
A Resource Guide is a collection of things that help people achieve results. For example if you wrote about lead generation you can offer a resource guide of the best 10 tools to generate leads.
Just think of What resources could you recommend to a potential customer that would help them to achieve better results?
The Workbook is an incredibly effective lead magnet, especially for service businesses.
In its simplest form, a Workbook is a download-and-complete resource that helps people to apply the principles of your blog post to their own business.
Basically you’re providing them guide of how to do something, you can add exercises, forms or formats to do it.
5. Case study
Prospects at the bottom of the funnel love to read case studies because it enhance the confidence in your service.
This type of lead magnet could give your leads that one last push they need to buy your product.
If you have a blog post or interview clip that spotlights a real customer you've worked with, package this content into a written case study.
Then, gate this case study behind a form that website visitors can fill out with their name and email address to access the study.
Keep in mind you'll need permission and approval from the client on which you'd like to create a case study.
Webinars are a great lead magnet, It’s a good way to interact with your prospects. Webinars don’t have to be long. If you've got a blog post that merely touches on a subject you're an expert in, use this blog post as a live talk hosted by you and a coworker.
Invite people to listen it using their email address and during the webinar you can ask questions that allow you to score those more qualified leads to follow up after the webinar ends.
7. Cheat Sheet
Cheat sheets are essentially the same thing as checklists, but they give the user a list of guidelines, or a process that they can follow over and over again to achieve a specific benefit.
You can use a cheat Sheet when you have a blog post that covers a complicated topic. The idea is that your prospects can refer back to your sheet when they need to refresh their memory.
This could be a glossary of terms or just a brief summary of some key points.
A template can be anything that provides an outline, people love them because they are very easy to use it and also will be easy for you to create it.
Templates are something that your prospects can simply copy and paste, customize a few words y that’s all. You can create templates for emails, infographics or for a business plan.
9. Free Trial
Another lead magnet that you can offer to your clients is a free trial, these are very common in software companies.
Let your prospects try your service for free for a short period of time, in that way you’ll engage with them.
Make your free trial good but know so good, remember that is only a try of what your service can do and show your clients other benefits that they will have if they get the premium version.
Of course to convert free-to-paid customers you’ll need a good strategy.
10. Email course
An email course is simply a series of emails sent out over a period of time that teach on a specific topic. Each email contains one lesson and all those emails/lessons together create your course.
These are very effective to convert leads because they’re personal and, as I blog content, all you need to do it’s to pick one of these 10 lead magnets I told before, people want to feel exclusive.
Some people might be overwhelmed by getting a whole course all at once. So if you have an extensive topic that you think it can be something valuable to your leads, create a serie of lessons and send it to your prospects one by one.
This gives them more time to digest each lesson at their own pace.
That’s it. Now it’s your turn. You already have the ideas and start your campaign to triple your conversions.
Please share with us in the comments below, which of these leads magnet you use to increase your subscribers. Good luck!